You talk to me
No account manager between you and the work. The person you brief is the person who does it.
About
Agency expertise, freelance heart.
Photographer since 2016, marketer since 2019. Worked agency-side and in-house, freelancing all the way through. Born in Buenos Aires, living in Melbourne.
The short version
I've been shooting professionally since 2016 and working in digital marketing since 2019, freelance the entire time, alongside every job I've held.
In Buenos Aires I worked at Findasense as a CX Engagement Specialist and Innovation Leader, then at IPG Mediabrands as a digital analyst. One of the largest media networks in the world, on international accounts. That's where I learned to start from data rather than instinct.
Since 2022 I've been at Shockbyte in Melbourne, now as Digital Marketing Specialist, running marketing for a game server host used by millions of players worldwide.
Analyst training, in-house ownership, and a decade of direct client work. That combination is why I can build the strategy and then actually do the work.
A result
+23.25%
A homepage redesign my team ran at Shockbyte lifted click-through to product pages by 23.25%, and engagement from 48.2% to 54.9%, by cutting information out of the page rather than adding traffic to it. Published as a VWO case study.
Experience
Where I've worked.
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2023 to now
Digital Marketing Specialist, Shockbyte
Melbourne. Marketing for a game server host serving millions of players across 60+ titles. Conversion optimisation, experimentation, localisation and campaign work. Previously Marketing Assistant from 2022.
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2018 to now
Freelance marketing & content
My own clients, alongside every role below: social media management, paid campaigns, product mockups and design across wine, food, retail, education and tech.
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2021 to 2022
Digital Analyst, IPG Mediabrands
Buenos Aires. One of the world's largest media networks, working on international accounts.
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2021
CX Engagement Specialist & Innovation Leader, Findasense
Buenos Aires. Customer experience and engagement strategy for global brand accounts.
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2020 to 2024
Community Manager & Web Designer, Gartenstadt Schule
Four years running social content, digital marketing, video editing and the website for a bilingual school in Buenos Aires.
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2020 to 2021
Social Media & Digital Marketing, Switch IT
Social media management plus paid campaigns across Meta Business Manager and Google Ads.
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2016 to now
Freelance photographer
A decade behind a camera, running my own client work the whole time.
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2017 to 2020
Digital Communication & Media, UCA
Pontificia Universidad Católica Argentina. Gold Award for Digital & Interactive Communication, and first prize for a community engagement campaign, at the 2020 annual showcase.
- LanguagesSpanish (native) · English · German
- Certifications7, see below
- BasedMelbourne, working worldwide
Certifications
- Facebook Certified Media Buying ProfessionalMeta · 2021
- UX/UI AvanzadoCoderhouse · 2021
- ProgrammaticIMS Internet Media Services · 2019
- LinkedIn AdvertisingIMS Internet Media Services · 2019
- Google Ads FundamentalsGoogle · 2019
- Spotify AdvertisingIMS Internet Media Services · 2019
- Twitch AdvertisingIMS Internet Media Services · 2019
How I work
Four things to know about me.
Strategy comes first
Posting without a reason is expensive. Every piece should have a job, and I'll tell you what it is.
Honest about fit
If a smaller package would serve you better, I'll say so. If I'm not the right person, I'll say that too.
Numbers, in plain English
What we spent, what it did, what's next. Reporting you can actually act on.
Brands I've worked with
Let's talk about your brand.
Tell me what you're trying to grow. I'll reply within 24 hours.